AdSense-Tips –
10 Steps to Google AdSense

To make it easier I supplied two lists with the steps that are necessary to use Google AdSense with success on your website.

It is required that your site's design and content is finished and that have a Google AdSense account.

If you follow the links on this page a second browser window opens with the corresponding page on Google's website. Clicking on AdSense-Tips takes you to the corresponding content on this website.

10 Steps to Google AdSense

	AdSense for Content	AdSense for Search
1.	Login at Google AdSense with your user data. AdSense-Tips
2.	Create color palettes and styles that fit to your website's style. AdSense-Tips
	Google AdSense, AdSense for Content, Ad colors	Google AdSense, AdSense for Search, Styles
3.	Decide where on your pages the ads and search forms shall appear.
4.	Determine one or more ad formats for each position. AdSense-Tips	Determine the search form format for each position (web, site, with or without logo). AdSense-Tips
5.	Create one Custom Channel for each of these combinations. AdSense-Tips
	Google AdSense, AdSense for Content, Channels	Google AdSense, AdSense for Search, Channels
6.	Create the ad or search HTML code for each single channel.
	Google AdSense, AdSense for Content, Ad layout code	Google AdSense, AdSense for Search, Search code
7.	Insert the code into your website at the corresponding position (please pay attention to the note at bottom).
8.	Repeat steps 6 and 7 for each channel.
9.	Wait a few days and analyze the Google AdSense reports. AdSense-Tips
	Google Adsense, Reports, Advanced Reports - Ad Performance	Google Adsense, Reports, Advanced Reports - Search Performance
10.	Decide what you want to do for optimization. AdSense-Tips

Hinweis

If you use the same ads on several pages of your website – the same HTML code – it may be very handy if you store this code in a single file. This file must be included into the actual page. This way it is not necessary to run thru all pages and manually change the code several times. And it avoids the danger to accidentally ignore page, too.

There are different approaches to this. Some examples:

When creating the website (Offline)
- If you create your website using Microsoft FrontPage, Macromedia Dreamweaver or a similar tool, use templates to store the code inside. Templates will automatically be inserted at the corresponding position on each page.
- Almost all HTML editors support the inclusion of files while uploading by defining appropriate tags inside the HTML code.
When the pages are visited (Online)
- If your web host or your server supports Server Server Side Includes (SSI), you may store the files on the server and let the server automatically include them when the are requested from a browser. You easily find some detailed information on the web by typing SSI and HTML into Google.

Template and Channel Names

It may be very useful if you use a system to name color palettes, styles and templates to easily identify the corresponding ad blocks in reports. I'll show you an example I use:

Für Farb-Vorlagen:

Website	Position	Color palette	Channel name
AdSense-Tips	Header – Menu	Base	AST HeaderMenu Base
	Header – Search		AST HeaderSearch Base
	Left border – Menu		AST LeftMenu Base
	Left border – Search		AST LeftSearch Base
	Content		AST Base

Für Channels:

Website	Position	Format	Color palette	Channel name
AdSense-Tips	Header – Menu	LinkBlock	Base	AST HeaderMenu LinkBlock Base
	Header – Search	Search Site		AST HeaderSearch SearchSite Base
	Left border – Menu	LinkBlock		AST LeftMenu LinkBlock Base
	Left border – Search	Search Web		AST LeftSearch SearchWeb Base
	Content – General	Banner		AST Content Banner Base
	Right border – Ad block	Skyscraper		AST RightAd Skyscraper Base