AdSense-Tips –
Optimization

There is only one way to insure that your AdSense ads are as successful as possible: periodical optimization. It isn't unusual if an ad block becomes less successful after a while. Dot get confused by smaller changes. It may happen that an ad block get a lot of clicks today and only few tomorrow. For this reason it is important to test an ad block for longer time period before applying changes. A period of 3 to 7 days may be sufficient most of the time. In some cases you should analyze weekdays and weekends separately because a different type of users may visit your website.

AdSense Secrets

There are lots of publications available that promise you the most confidential AdSense secrets for a lot of money. There is only one secret about Google AdSense: There is no secret!

"Why not?" you are probably going to ask. The answer is very easy: Google itself is most interested that as many users as possible use their advertising programs because that's what makes them successful, too. It would be absurd to hide some special properties just to let only a few users profit by these secrets.

To be able to optimize you must know that your profit is calculated from two main factors:

Profit = Clicks × CPC

CPC (Cost Per Click) is the amount that Google pays you if someone clicks on one of the ads.

The amount of clicks may be calculated this way:

Clicks = Impressions × CTR

CTR (Click Thru Rate) is the percentage of clicks in relation to the impressions of the ad. You may understand this value as the probability with that a user clicks on your ad.

The number of impressions depends directly form the number of visits that your website gets. This means that you must do everything to get more visitors and to keep them on your website as long as possible.

From this we conclude that there are three items we should optimize:

You can learn more about the optimization of CTR and CPC on the the next pages. There are already lots of publications in the web available that tell you how to increase your website traffic. Therefore this theme is currently nit handled very deeply on this website.